China Century Conference 2019

2019 Programme

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Registration

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Opening Cocktail

The Sand, Shangri-La Sanya Resort & Spa

Dress code : Casual
Beach shoes recommended

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Coffee

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Welcome from moderators

John Rimmer and Trevor Lai

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Welcome addresses

Alain Maingreaud, TFWA President
Andrew Ford, APTRA President

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Welcome remarks

From official host, Hainan Department of Commerce

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China: land of opportunity

As ever, the pace of change in Chinese duty free & travel retail continues to accelerate. New developments in downtown and arrivals shopping, and in Hainan’s thriving offshore duty free sector, are creating exciting new opportunities, not least for the country’s leading travel retailer, China Duty Free Group. The company’s President, Charles Chen, will share his vision of the future of travel retailing in China at a time of rich promise.

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The new retail

As e-commerce continues to grow its share of wallet in China, retailers are being forced to update their strategies to marry the best of digital and physical. To lure shoppers today, retailers catering to Chinese shoppers need to redefine the retail experience. This session will hear from senior executives from WeChat and Alibaba on how new modes of consumption are shaping spending and perceptions among Chinese shoppers.

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Coffee break

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China’s new travellers

Chinese travellers are heading to new destinations and exploring new interests. The growing importance of Free Independent Travellers, in particular, is forcing brands and retailers to reassess their approach to the market.

This session will feature China’s largest online travel agency, Ctrip and hear from its General Manager of Strategic Cooperation and Marketing Innovation Kevin Guo. The company’s access to the travel preferences of millions of Chinese tourists gives it a unique perspective on the future of the sector.

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Meeting new demands

How are airports and retailers catering to the changing tastes and expectations of Chinese travellers? This session will hear from some of the companies working to adapt their retail strategies to an increasingly demanding clientele. Featuring Masanao Tomozoe, President and CEO of Central Japan International Airport Co (Nagoya) and Eudes Fabre, CEO, Lagardère Travel Retail China.

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Lunch

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Understanding Young China - Part I

This session will hear highlights of an exclusive new research study commissioned by TFWA and APTRA to explore the trends, perceptions and expectations of young Chinese consumers in the 18-30 age bracket. The findings of the study will be presented by authors Counter Intelligence Retail, and discussed by a panel of experts from retailers and brands.

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Understanding Young China - Part II

The rise in spending power among young Chinese consumers is driving the rebound in the sale of premium goods. This session will look in detail at current shopping and spending trends among Chinese shoppers, both within China and abroad. Featuring Mirko Wang, CEO of shopping comparison app Jessica’s Secret, plus other speakers to be confirmed.

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Coffee, Networking and ONE2ONE meetings

Gala Dinner

Northern Event Lawn, Grand Hyatt Sanya

Dress code: Smart Casual
Flat shoes recommended (suitable for the lawn)

Please note that any special dietary requirements must be advised by 6pm on Tuesday 5 March at the latest (TFWA registration desk). beyond that date, dietary options will depend upon what is available.

Hosted by:

dfs

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Coffee, Networking and ONE2ONE meetings

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Welcome from moderators

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Global China

While nationalist and protectionist policies gain ground in the West, is China the last defender of free trade and globalization? How will the current international political climate change how international companies interact with China? What is the business outlook for China today?

To give an update of the factors prominently altering the way the world is conducting business with China, this session will feature leading economist Ann Lee from New York University and author of the book What Can the US Learn from China.

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Daxing: gateway to tomorrow

In October 2019, the new Beijing Daxing International Airport will open. Set to become the world’s largest international hub, Daxing will contain many thousands of square meters devoted to retail. What is the airport’s commercial vision? Will the new Chinese gateway be able to rival more established commercial hubs in Incheon and Singapore? For a preview of what is in store at Asia’s newest mega-hub, delegates will hear from Hao Ling, General Manager, Beijing New Airport Construction Headquarters.

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Chinese domestic travel: new frontiers

Investment in transport & tourism infrastructure within China has opened up a vast domestic travel market with rich potential for travel retail. This session will look at current trends, influential projects and emerging destinations, and explore the development of the Chinese duty paid market. 

In this session delegates will hear from Dr. Lianping Ren, Assistant Professor, Institute for Tourism Studies; and Sunil Tuli, Managing Director, King Power Group (HK).

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The KOL wave

In recent years, the Key Opinion Leader (KOL) craze in China has been steadily ramping up and helping old and new brands to stardom. KOLs are hugely influential in China and can help businesses advertise their offerings through product placement and recommendations. As most Chinese are suspicious of information distributed through traditional marketing channels, KOLs provide a form of advertising often seen as more genuine and trustworthy. Is the KOL wave a fad or here to stay? How can brands harness the power of KOLs while avoiding the pitfalls. Speakers to be confirmed.

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Lunch

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Open seas

By 2020, China’s Ministry of Transport expects the number of Chinese cruise travellers to reach 4.5 million. More and more Chinese tourists are opting to cruise to destinations in Asia, and capacity is growing rapidly to meet the demand. What are the opportunities for cruise operators, retailers and brands? A panel of cruise experts will explore the potential of one of China’s fastest-growing tourism markets.

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Regional opportunities

This session will hear from two of the fastest-growing airports outside the main megalopolises: Xian and Hangzhou. Both are the gateways to cities with major tourist attractions, and significant ambitions to develop further. Speakers to be confirmed.

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Closing keynote

Speaker to be confirmed

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Closing remarks

by TFWA President