New for 2026, Taste of the World introduces a more immersive approach to food and beverage within the exhibition. Conceived as a flexible, content-led environment, the space will feature a strong Kitchen Theatre, a signature bar concept and the full integration of the TFWA Asia Pacific Lounge, alongside high-level masterclasses and curated F&B conversations.
Moving away from a traditional exhibitor model, it is designed to encourage discovery, exchange, and informal networking. The 2026 edition will focus on thought leadership and experiential moments, while the concept will evolve towards a more focused exhibitor format in 2027.
Programme
Monday, May 11
12:30
Inaugural session featuring a live cooking show by chef Akira Back
Don’t miss Chef Akira live in action as he showcases his signature creativity on stage with his New Style Chef Akira Sashimi—a fresh, refined dish that delivers precision, elegance, and unforgettable flavor.
This masterclass introduces the cultural heritage and natural benefits of Japanese ume, which has been enjoyed for centuries. We will share the story of ume as a traditional health ingredient, known for its refreshing taste and wellness properties. Guests will experience CHOYA’s approach to innovation through non-alcoholic drinks made with ume syrup. These drinks will be paired with Japanese sweets such as castella and traditional steamed sweet buns (Ume-Musubi manju) to highlight harmonious flavor combinations. Through this experience, we aim to share the rich tradition of ume in Japan.
13:30 - 14:30
Masterclass by Chef Janice Wong
Pure Imagination is an adventurous exploration of cacao dreamed up by award-winning Chef-Artist Janice Wong. Created by working directly with farmers in cacao-rich regions to source, process and blend an exclusive batch of bean-to-bar chocolate, these are true artisanal products.
Join us for an exclusive Henkell Freixenet Spritz Hour - a journey into the world of the trending category of Aperitivo and Spritz. Guided by expert insights and sensory discovery, this immersive tasting experience will not only show insights into the development of this booming category but as well invites you to taste the innovation from Henkell Freixenet and explore the variety of aperitivos with alcohol, low and no alcohol.
13:30 - 14:30
Masterclass by Chef Janice Wong
Pure Imagination is an adventurous exploration of cacao dreamed up by award-winning Chef-Artist Janice Wong. Created by working directly with farmers in cacao-rich regions to source, process and blend an exclusive batch of bean-to-bar chocolate, these are true artisanal products.
